Carl started in advertising as a junior creative at Ogilvy and Mather London. He quickly moved up to Creative Director. After ten years he moved on to Bates (C.D.), D’Arcy (C.D.) and McCann’s (Exec. C.D.), winning a host of awards along the way including Cannes Gold, New York Festivals Gold, London International Gold, Gold Clio’s, Bafta, D&ADs, BTA, Creative Circles, APG Grand Prixs and Gold’s, Epicas and Esprix’s. After leaving McCann’s and taking a short break from agency life, Carl returned as a director at Garrett’s. In his first year he was nominated at Cannes in the young directors section. He then moved to Annex Films and shot campaigns for Wales Tourist board, Cancer Research and Golf Tourism, to name a few. His first short film “Dirtbox” was given Official Selection at the New York Short Film Festival and won Best Actor at Brooklyn International Film Festival.