Carl started in advertising as a junior creative at Ogilvy and Mather London. He quickly moved up to Creative Director. After ten years he moved on to Bates (C.D.), D’Arcy (C.D.) and McCann’s (Exec. C.D.), winning a host of awards along the way including Cannes Gold, New York Festivals Gold, London International Gold, Gold Clio’s, Bafta, D&ADs, BTA, Creative Circles, APG Grand Prixs and Gold’s, Epicas and Esprix’s. After leaving McCann’s and taking a short break from agency life, Carl returned as a director at Garrett’s. In his first year he was nominated at Cannes in the young directors section. He then moved to Annex Films and shot campaigns for Wales Tourist board, Cancer Research and Golf Tourism, to name a few. His first short film “Dirtbox” was given Official Selection at the New York Short Film Festival and won Best Actor at Brooklyn International Film Festival.
In 2006 Carl returned to Ogilvy, this time in the Amsterdam office as Group Executive CD for advertising, direct, activation and digital. Carl has been on quite a few International juries and recently hosted and judged NY Festivals and Cresta Awards in Amsterdam, The Red Apple in Moscow, Golden Drum in Slovenia. He is part of the ongoing Cresta grand jury; he has also judged D&AD, and London International Awards in most disciplines. In 2009 Carl moved to Ogilvy Group Moscow as chief creative officer. In 2012 Carl took on the additional role of Regional Creative Director for central and eastern Europe. In the last year Ogilvy Moscow was as effective as it is creative with a total of 9 Effie Awards (3 Gold, 2 Silver, 4 Bronze). And for the first time ever 3 commercials in the Gunn Report’s ‘Top 100 Best Films of the Year’; as well as Russia’s first Gold Clio. Carl currently divides his time between London, Amsterdam (and when he can) his garden in Northamptonshire. He likes to ski, cycle, paint, write scripts and direct all at the same time.
Agencies:
Contact:
Carl Leblond
carl.leblond@mac.com | +44 7794 502 201